Wondering how FarmLokal helps local dairy farmers from nearby villages in increasing their income?

Money plays an important role in any business so as in dairy also. Farmers have limited capital and are unaware of the loan processes run by Government and private banks regarding business investments. Generally, dairy farmers take unsecured loans from local zamindars or established businessmen from their village at very high interest rates which reduces their profits as most of the income goes into repayment of loans. Apart from capital, farmers have limited know-how on best practices for ensuring good health of milch animals. Access to veterinary care is limited to nearby vets and infrequent check ups of their animals due to which many animals suffer from health issues and in some cases die also. Bad animal hygiene can impact lactation leading to lesser milk being yielded from the animals. According to an article by India Business Trade, we found despite being the world's largest milk producer, India's productivity per animal is very low, at 987 kg per lactation, compared with the global average of 2038 kg per lactation.

Despites all these problems one other major problem farmers are facing is stiff competition from D2C dairy brands which offer convenience of buying milk via mobile app and web store, deep discounts, considerable marketing spend. Due to this their milk sales are going down and impacting the livelihood of these doodhwalas/dairy farmers. Due to their limited knowledge in running an online business they feel not at par with their online competitors and hence FarmLokal has launched a dairy aggregation and delivery platform which similar to other food delivery apps like Zomato and

Swiggy lists these dairy farmers on its app and helps them in getting discovered by consumers. These dairy farmers/doodhwalas are now able to reach more customers via FarmLokal app and provide the same convenience of buying and features as other new age companies active in the Indian dairy sector. FarmLokal is also partnering with various banks to extend business loans at attractive terms and also reaching out to the Government for inclusion of these pashupalaks/doodhwalas in their schemes.