Indian Dairy Market Ecosystem: Organized and unorganized sellers
- Abhishek Singhal
- Dec 16, 2022
- 6 min read
Updated: Sep 11
Indian Dairy Association (IDA)
Established in 1984, IDA works very closely with the dairy producers, professionals & planners, scientists & educationists, institutions and organizations associated with the development of dairying in India.
The IDA's Head Quarter is in Delhi and the zonal branches are in Bangalore, Kolkata, Mumbai and Delhi. It has State Chapters at Anand (Gujarat), Thrissur (Kerala), Jaipur (Rajasthan), Chandigarh (Punjab), Patna (Bihar), Karnal (Haryana), Chennai (Tamil Nadu), Hyderabad (Andhra Pradesh) and Eastern UP Local Chapter.
Different Indian Dairy association along with their website details are listed below:
MILK COOPERATIVES / ASSOCIATIONS IN INDIA
For more details visit official website of IDA-
Dairy cooperative brand of each state-
Indian government established a different state cooperative for milk association for upliftment of Local Dairy business specially of small farmers.
International dairy federation
The IDF is an independent body formed by the dairy industry to represent its interests internationally. It brings together our members to ensure that they have access to the best scientific expertise and use it to support high quality milk and nutritious, safe and sustainable dairy products.
International dairy federation pillars-
Standard
Nutrition health
Sustainability
Safety and Quality
International dairy federation work-
Animal health and welfare
Food standard
Dairy science and technology
Hygiene & Safety
Economics and policies
Marketing
Environment
Method of analysis and sampling
Farm management
Nutrition and Health
The dairy sector plays an essential contributor to the UN sustainable development goals.
According to (Indian Brand Equity Foundation) IBEF, According to National Dairy Development Board (NDDB), milk purchases by farmer-owned milk producer businesses are expected to rise by over three times and reach Rs. 18,000 crore (US$ 2.27 billion) in value terms over the next five years.
Prime Minister Mr. Narendra Modi said that India’s milk production is worth Rs. 8,50,000 crore (US$ 111.3 billion) annually, more than the turnover of wheat and rice.
For more detail visit official website-
India is growing faster in terms of economy. There are people who are already interested in purchasing food items, fresh vegetables, fruits and other grocery products online using the internet. With the advent of online eCommerce in India, it is all set to become the number one choice for purchase.
Milk is one of the common needs in every house. So nowadays people order milk online for their convenience.
Different types of companies serving consumers for their daily milk needs.
Cooperatives like Amul, Motherdairy etc: They procure milk from local villages at their collection centers and then transfer to their processing plant. Pasteurization is done after which packaging is done. Milk is available on their exclusive retail outlets like Mother Dairy shops, Amul shops etc, on different ecommerce platforms.
E-commerce companies:
According to (Indian Brand Equity Foundation) IBEF, The Indian online grocery market is estimated to reach US$ 26.93 billion in 2027 from US$ 3.95 billion in FY21, expanding at a CAGR of 33%. India's consumer digital economy is expected to become a US$ 1 trillion market by 2030, growing from US$ 537.5 billion in 2020, driven by the strong adoption of online services such as e-commerce and edtech in the country.
For more detail visit official website-
Dairies running their own online platform for selling Fresh Farm Milk:
Local doodhwalas:
They sell through traditional mediums. Mostly procure milk from local farmers in the villages and put them in a container to deliver by their own vehicles, mostly bikes. Mostly the milk is not tested and chances of adulteration are there. To solve this problem, FarmLokal has tied up directly with the farmers in local villages and testing of milk is done at time of collection on FarmLokal’s automated milk analyzer. If the sample passes the minimum requirement, then it is bottled and delivery agents of FarmLokal deliver the milk and other dairy products to customers within stipulated time.
