India Farm Foods (IFF) with brand name Farmveda was founded in 2016 by Dr. Trilochan Sastry (Professor, Former Dean, IIM Bangalore) to raise farmer incomes substantially on a large scale. Farmveda is now offering over a dozen such value added products made from rice, wheat, dals, millets and groundnut. All profits of Farmveda go back to farmers. At the back end, Farmveda is supported by Farmer Producer Companies. There are over 30,000 farmers already in them based on field work done since 2004. The number is growing each year. They run without any subsidy as profitable entities. They focus on wholesale commodity marketing of farm produce like groundnut, soya, toor dal, cotton and mangoes. Some of this is now procured, processed and marketed by Farmveda. The goal of this work is to make farmers of India prosperous. The inspiration comes from AMUL and other dairy cooperatives that raised 1.5 crore families out of poverty and made India the world’s largest producer of milk. The motivation for this work comes from the acute farmer distress around India. The method for doing this is to focus on raising farmer incomes primarily through marketing (again like AMUL). The focus is on choosing farm produce that is grown by the majority of Indian farmers, particularly the poor. These right now include rice, wheat, minor millets (e.g., ragi, jowar, bajra and so on), pulses or lentils, also called dals (including toor, moong, chana, urad and so on) and oil seeds like groundnut and soya. The geographical focus currently is on regions where there is little rainfall or no irrigation. That is because these are the regions of maximum distress. Farming definitely requires several interventions like water and soil conservation, better quality inputs, rejuvenating the soil and bringing in modern practices and technology wherever suitable. There are several such initiatives in place already. However, the big gap continues to remain proper value addition and marketing. Hence the focus of this work through the Centre for Collective Development and India Farm Foods with brand name Farmveda will be on the economic side and on value addition, lowering costs and marketing. Farmveda currently makes 13 types of products. There are 4 types of dosa dry mixes (regular, ragi, multi millet and Adai dosa), 3 types of dry idli mixes (regular, ragi and rava or sooji), Lemon poha, Upma, Lemon Rasam and three types of dry powders or podis, namely groundnut podi, regular chutney podi (chana dal based) and Andhra Gunpowder (toor dal based). All these products are very easy to cook and takes a few minutes, except the podis that are in fact ready to eat. Recently, some peanut based products such as peanut chocolates and peanut butter have also been launched since we are working with 15,000+ peanut producing farmers in Anantpur district of Andhra Pradesh. Our current focus is to expand sales & distribution and find ways of marketing and brand building that are innovative, effective and do not burn a hole in the farmers P&L.